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We employ some of the nation's best digital strategists from a varied mix of technology backgrounds. We deliver measurable results for our clients, because everything we do is rooted in strategic thinking that spans digital divides and channels. If your company is ready to enter the age of digital engagement, we'd love to talk to you.

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MFA

A New Look for the Museum of Fine Arts

Our new look for the MFA opens the doors for engagement with the museum's complete art collection.

We carefully categorized all the museum's collections to make it easy for visitors to find artwork.

Genuine wanted to capture the sheer size of the museum and its extensive collections in the user experience.

The MFA wanted their new website to reflect the very personal, awe-inspiring experience visitors of the museum share when interacting with its collections.

Children's Hospital Boston

Introducing Children's Hospital Innovation to the World

Childrens Hospital Boston wanted to showcase its science-driven care in a way that was more welcoming to parents and prospective employees.

Rather than focusing on building an online brand around the institution itself, Genuine turned its focus on the people within the organization who make it special.

We created a home page that features world-changing Children's Hospital Boston inventors as well as their inventions in an XML-powered Flash carousel.

Individual departments within the website feature a seamless video experience in a Flash-based, tablet-friendly carousel.

Franks's Red Hot

Ethel Herbert's Hot New Ride

The Frank's^® RedHot^® website is a killer combination of video, mobile, and social media sharing.

We created a new site on top of the Zend framework, with integrations from Twitter, Facebook, and RedHot^® recipes.

We also created a tailgaiting section devoted to usage tips for seasonal sports.

Our mobile efforts focused on the powerful Wing Finder App that enables visitors to locate wing restaurants across the country.

Lysol

A Clean New Look

LYSOL^® wanted a new user experience that would reach beyond its product line and soften its harsh, germ-destroying messaging.

Genuine used softer whites and blues and a flowing ribbon element in the header to make the site appear more welcoming.

In our rebranding effort, we created a community of health-conscious moms to make it easier for consumers to connect with the brand.

LYSOL^® partner with well-credentialed health professionals to provide a forum-based community where visitors could ask cold and flu-related questions and receive real answers.

We incorporated lots of interactivity at the product level, such as user reviews, shopping lists, and product usage data to drive engagement.

MassMutual Careers

A Microsite Built on Sincerity

MassMutual taps Genuine to create a powerful careers microsite built on the genuine personal experiences of its employees.

In order to funnel quality leads into submitting their resumes through the careers site, we filmed real financial services professionals telling their story.

Genuine's Digital Media team created an extensive, geographically targeted marketing campaign across all major search engines, which included paid search and banner ads.

The dimension of sincerity added to the campaign by these unscripted personal experiences in the field contributed hugely to the campaign�s success.

Gilbane

Rethinking the Foundations of an Enterprise

Genuine built a portfolio for Gilbane with a breadth of content without losing the company's focus on prospects, current customers, and potential employees.

We wanted Gilbane's new website to not only enrich the brand's image with a bold visual design, but provide a consistent, easy-to-navigate user experience that put the emphasis on content.

Genuine's Motion team set the tone for Gilbane's new look by engineering a radically dynamic, full-page flipbook experience in Flash.

Nestea

The Start of Something Different

Genuine created an app featuring two custom games that uses augmented reality to deliver a digital experience.

Genuine developed two Flash video games, initiated by a barcode and augmented reality marker, that use regular webcams to analyze motion tracking.

NESTEA^® players can operate the game with just their bodies, hunting for fish, catching lemons, and trying on virtual garb via a face-detection algorithm.

Titleist Mobile

Connecting Consumers with Products on the Go

Genuine ported Titleist's self-selecting product survey to the mobile space, making it easy for a consumer to choose a Titleist golf ball that's right for him or her.

The Titleist mobile app features both video testimonials and a store locator for retail locations around the country.

The straightforward, self-selecting product survey consists of a questionnaire that directs the user to the product best suited for his style of play.